GEO (Generative Engine Optimization)

GEO, or Generative Engine Optimization, is the practice of optimizing for generative engines — the LLM-powered search and chat tools such as ChatGPT, Gemini, Perplexity, and AI Overviews. The goal is for your brand, pages, and ideas to appear within the text these systems generate.

GEO is one of the names for the work behind AI Visibility, measured through how often and how prominently you are mentioned and cited in AI answers.